Product Ideation & Concept Development

Ideation facilitators run workshops, brainstorming sessions, and concept development to generate product and business ideas.

With companies seeking fresh ideas and structured creativity, ideation generates revenue of $130,000-$460,000 with 85-95% margins.

The business requires facilitation expertise, creative thinking techniques, design thinking knowledge, workshop materials, and concept development skills.

Services include ideation workshops and brainstorming, design thinking sessions, concept generation and selection, customer journey mapping, value proposition design, and rapid prototyping exercises.

Revenue through workshop fees $2,000-$15,000 per session.

Success factors include creative facilitation and energizing groups, mastering innovation techniques (SCAMPER, TRIZ, design thinking), creating safe divergent thinking environment, rapid concept development and visualization, and serving innovation teams and product groups.

Marketing focuses on corporate innovation teams, product teams, and startups.

With structured creativity and fresh ideas needed in 2025, ideation consulting offers creative opportunities facilitating innovation with facilitation skills and creativity techniques as differentiators.