Motorcycle & Powersports Rental

Motorcycle rental companies provide motorcycles, scooters, ATVs, and powersports vehicles for tourism, recreation, and experiences.

With motorcycle tourism and outdoor recreation strong, rentals generate revenue of $200,000-$700,000 with 40-55% margins through daily rates.

The business requires powersports fleet, comprehensive insurance, safety gear, rider requirements and screening, and storage facility.

Services include motorcycle rentals (cruisers, sportbikes, touring), scooter and moped rentals, ATV and UTV rentals, guided tours and routes, safety gear rental, and delivery to locations.

Revenue through daily rates $100-$500.

Success factors include quality motorcycle fleet (Harley, BMW, Honda), very comprehensive insurance and strict requirements (motorcycle license, experience, deposit), tourist and destination marketing, providing safety gear and training, and scenic routes and tour packages.

Marketing focuses on motorcycle tourists, destination travelers, and outdoor recreation enthusiasts.

With motorcycle tourism and powersports recreation popular in 2025, motorcycle rental offers experiential opportunities serving riders and adventure seekers with insurance and safety as major barriers.