Passenger Car Rental

Car rental companies provide temporary vehicle access for travelers, business users, and locals needing transportation.

With car rental market at $100B+ globally and travel recovering, rentals generate revenue of $250,000-$850,000 with 25-40% margins through daily/weekly rates and ancillary fees.

The business requires vehicle fleet, rental location or airport presence, insurance and liability coverage, reservation system, and fleet management.

Services include daily and weekly rentals, business and leisure travel, insurance and protection products, GPS and child seat add-ons, one-way rentals, and roadside assistance.

Revenue through rental rates $40-$150/day plus fees.

Success factors include strategic location (airport, downtown, tourist areas), fleet mix matching demand (economy, SUV, luxury), managing utilization and fleet turnover, ancillary revenue (insurance, GPS, fuel), and competing with Enterprise, Hertz, Budget.

Marketing focuses on travelers, corporate accounts, insurance companies, and online travel.

With car rental essential for travel and local transportation in 2025, car rental offers mobility opportunities serving travelers and businesses with high fleet investment barrier.