Party Costume & Prop Rental
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Overview
Costume rental businesses provide Halloween costumes, character costumes, theatrical props, and specialty apparel for parties, productions, and events.
With Halloween spending $10B+ and theatrical productions constant, costume rentals generate revenue of $120,000-$400,000 with 70-85% margins through rental fees.
The business requires costume inventory, accessories and props, sizing and alterations capability, cleaning and maintenance, and retail or studio space.
Services include Halloween costume rentals, character and mascot costumes, theatrical and period costumes, accessories and props, custom alterations and fitting, and group and production packages.
Revenue through rental fees $30-$300 per costume.
Success factors include comprehensive costume inventory (Halloween, theatrical, character), quality costumes and accessories, sizing variety and alterations capability, cleaning and maintenance after each rental, and seasonal Halloween demand management.
Marketing focuses on Halloween season, schools and theaters, corporate events, and parties.
With Halloween spending strong and theatrical productions constant in 2025, costume rental offers seasonal opportunities serving parties and productions with inventory investment and seasonal concentration.
Required Skills
- Costume knowledge and history
- Sewing and alterations
- Inventory organization by size
- Cleaning and maintenance
- Customer fitting and service
- Seasonal demand management
Pros and Cons
Pros
- High margins on costume rentals
- Halloween season demand surge
- Theatrical productions recurring
- Multiple rental uses per costume
- Accessories and add-on sales
Cons
- Costume inventory investment
- Extreme seasonal concentration (Halloween)
- Cleaning and maintenance per rental
- Storage space and organization
- Sizing and alterations demands
How to Get Started
- Build costume inventory
- Secure retail/studio space
- Organize by size and type
- Set up cleaning operation
- Market for Halloween season
- Build theater and school relationships
- Offer alterations and fitting
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