Specialty Equipment Rental

Specialty equipment rental businesses focus on niche equipment categories - medical equipment, AV and production, commercial kitchen, industrial equipment, or other specialized rentals serving specific industry or customer needs.

Specialty rental rates range widely $100-$2,000+ daily depending on equipment.

Building specialty rental inventory generates $100,000-$500,000 annually with 45-65% margins.

Target clients vary by specialty: medical equipment (home care, rehab), AV (events, conferences, productions), commercial kitchen (caterers, pop-ups), or industry-specific professional needs.

Services include specialty equipment rental, delivery and setup, equipment training and support, maintenance and servicing, potentially operators or technicians, and sales or lease-to-own options.

Success requires expertise in specialty equipment category, significant specialized equipment investment, understanding customer needs in niche, relationships in target industry, technical knowledge and equipment maintenance, and marketing to specialized customer base.