Home Search & Housing Tours
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Overview
Home search specialists conduct housing tours for relocating families, coordinating rental viewings or home purchases with personalized area expertise.
With remote job growth and location-flexible relocations increasing, home tours generate revenue of $85,000-$290,000 with 80-90% margins through tour fees and real estate referrals.
The business requires real estate license helpful (not required), local market knowledge, housing inventory awareness, transportation, and area expertise.
Services include customized housing tour itineraries, rental apartment viewings, home purchase showings, neighborhood tours and comparisons, school district tours, and virtual tour coordination.
Revenue through tour fees $300-$800 per day plus real estate referral commissions.
Success factors include deep neighborhood and housing market knowledge, curating personalized tours matching client needs, real estate agent partnerships and referrals, providing honest area insights and advice, and virtual tour capability for remote clients.
Marketing focuses on corporate relocations, remote workers, and out-of-state buyers.
With remote work enabling location flexibility and pre-move tours valuable in 2025, home search tours offer real estate-adjacent opportunities serving relocating families exploring new areas before committing.
Required Skills
- Local area and neighborhood knowledge
- Housing market awareness
- Real estate basics
- Tour coordination and logistics
- Consultative selling
- Virtual tour capability
Pros and Cons
Pros
- High margins on tour fees
- Real estate referral income
- Low startup costs
- Remote work relocations growing
- Flexible tour scheduling
Cons
- Real estate license helpful but not required
- Local market knowledge demands
- Transportation and driving
- Seasonal relocation patterns
- Competing with realtors
How to Get Started
- Develop comprehensive area knowledge
- Build real estate agent relationships
- Create tour itineraries and packages
- Market to corporate and remote workers
- Offer virtual tour options
- Consider real estate license
- Provide honest area insights
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