Employee Home Sale Assistance
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Overview
Employee home sale specialists help corporate transferees sell their homes as part of relocation benefits including BVOs, guaranteed offers, and coordinated closings.
With home sale major relocation barrier and companies offering assistance, services generate revenue of $150,000-$520,000 with 35-50% margins through fees and real estate commissions.
The business requires real estate license, corporate relocation understanding, BVO (Broker Value Opinion) process, financial capability for guaranteed offers, and broker network.
Services include BVO (Broker Value Opinion) coordination, guaranteed home sale offers, buyer value option programs, listing and marketing assistance, relocation-specific pricing strategies, and closing coordination with new location.
Revenue through management fees and listing commissions.
Success factors include real estate license and experience, understanding corporate relocation home sale programs (BVO, GBO, amended value), financial backing or lender relationships for guaranteed offers, broker network in transferee markets, and corporate HR and RMC relationships.
Marketing focuses on corporations, RMCs (Relocation Management Companies), and global mobility.
With home sale major relocation friction and corporate programs essential in 2025, employee home sale offers real estate niche opportunities serving corporate transferees with real estate license and corporate knowledge required.
Required Skills
- Real estate license required
- BVO process expertise
- Corporate relocation programs
- Financial underwriting
- Broker network management
- Relocation sale pricing
Pros and Cons
Pros
- Real estate commission income
- Corporate and RMC partnerships
- Guaranteed sale programs premium fees
- Recurring corporate relationships
- Home sale friction relief value
Cons
- Real estate license required
- Financial backing for guaranteed offers
- Corporate program complexity
- RMC relationship building
- Market risk on guaranteed sales
How to Get Started
- Obtain real estate license
- Learn BVO and GBO programs
- Build broker network
- Develop financial backing/lenders
- Market to RMCs and corporate HR
- Join relocation real estate networks
- Offer guaranteed sale options
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