Home Staging Business
Stage vacant or occupied homes to sell faster and for higher prices
Overview
Home stagers charge $500-$3,000 per staging consultation or $2,000-$8,000 monthly rental fees for furnished stagings.
Staging 15-40 properties monthly generates $150,000-$650,000 annually with 50-70% margins after furniture inventory, storage, and labor.
In 2025, staged homes sell 73% faster and for 5-15% higher prices, making staging standard in most markets.
Services include occupied home staging consultations, vacant home furniture staging, furniture and decor rental, redesign using homeowner's furniture, styling and accessorizing, staging photography coordination, and destaging after sale.
Successful home stagers develop eye for design and buyer appeal, maintain furniture and decor inventory ($20,000-$100,000), price properties appropriately ($2,000-$8,000 for 3-month rental typical), deliver and install efficiently (typically 4-6 hours with helpers), and build relationships with real estate agents and home sellers.
Two business models: consultation only (lower investment, $500-$1,500 per consultation) or full staging with inventory (higher revenue, requires inventory investment).
Vacant homes most profitable for staging (rental fees).
Can start with consultations then add inventory.
Marketing through real estate agents, home shows, and before/after photos.
Required Skills
- Interior Design
- Buyer Psychology
- Space Planning
- Furniture Coordination
- Client Consultation
- Project Management
Pros and Cons
Pros
- Creative satisfying work transforming spaces
- Clear value proposition (homes sell faster/higher)
- Recurring rental income from staged properties
- Can start with consultations (lower investment)
- Strong demand in most real estate markets
Cons
- High inventory investment for full staging ($20K-$100K)
- Physical work moving and installing furniture
- Storage needed for furniture inventory
- Some properties stay staged 6+ months (revenue locked)
- Furniture wear and damage from staging
How to Get Started
- Learn home staging and buyer psychology
- Get staging certification (optional but helpful)
- Start with consultation services ($500-$1,500)
- Build furniture and decor inventory gradually
- Create impressive before/after portfolio
- Network with real estate agents showing value
- Scale to 15-40 monthly stagings with team and inventory
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