Local Digital News Publication

Create hyperlocal news site covering city or region with community focus

Startup Cost
$8,000-$35,000
Difficulty
Advanced
Time to Profit
12-24 months
Profit Potential
$7,000-$33,000/month

Overview

Local news sites earn from local advertising ($2,000-$15,000 monthly), sponsored content, memberships ($5-$15 monthly), and events.

Serving communities of 25,000-250,000 generates $80,000-$400,000 annually with 50-70% margins after reporters and operations.

In 2025, local newspaper decline creates opportunity for digital-first local news.

Coverage includes local government and politics, schools and education, local business news, community events, crime and public safety, development and planning, and sports.

Successful local news sites hire local journalists or stringers, cover community thoroughly, engage local audiences, build trust and reputation, and monetize through local businesses.

Revenue primarily from local business advertising (restaurants, services, real estate), local sponsorships, community memberships, and sometimes grants.

Most successful in communities losing traditional newspaper.

Requires commitment to journalism standards.

Some combine with Facebook groups for engagement.

Local events (forums, debates) build community.

Can start solo then hire reporters.

Required Skills

  • Local Journalism
  • Community Engagement
  • Local Ad Sales
  • Editorial Management
  • WordPress/CMS
  • Social Media

Pros and Cons

Pros

  • Filling void left by declining newspapers
  • Meaningful community service
  • Local advertising loyalty
  • Can become community institution
  • Membership models provide recurring revenue

Cons

  • Intensive daily news coverage required
  • Local advertising sales time-consuming
  • Journalism expenses (reporters, equipment)
  • Need journalism credentials and ethics
  • Limited market size caps growth

How to Get Started

  1. Choose underserved community with viable size
  2. Launch with consistent daily coverage
  3. Build community trust through quality journalism
  4. Engage community through social media and events
  5. Develop local business advertising packages
  6. Add membership/subscription revenue stream
  7. Hire reporters as revenue allows

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