Conversion Copywriting Services

Write sales copy, landing pages, and marketing content that converts

Startup Cost
$1,500-$6,000
Difficulty
Advanced
Time to Profit
6-12 months
Profit Potential
$10,000-$50,000/month

Overview

Conversion copywriters charge $2,000-$15,000 per landing page or sales page, $500-$5,000 per email sequence, or $3,000-$20,000 monthly retainers.

Serving 5-12 clients generates $120,000-$600,000 annually with 85-95% margins.

In 2025, businesses pay premium for copy that drives sales and conversions.

Services include sales page and landing page copy, email sequences and campaigns, website copy and messaging, ad copy (Google, Facebook), product descriptions, video sales scripts, and conversion optimization.

Successful copywriters understand persuasion psychology and conversion principles, write compelling headlines and hooks, demonstrate ROI through conversion rates, specialize in specific industries or formats, and test and optimize copy performance.

Most profitable niches include SaaS, e-commerce, coaching, courses, and financial services.

Project-based pricing for pages/sequences or retainers for ongoing copy.

Higher rates justified by revenue impact.

Can charge percentage of revenue for performance-based deals.

Virtual delivery.

Marketing through case studies showing conversion improvements, testimonials, and demonstrating copy skills through own marketing.

Required Skills

  • Persuasion Psychology
  • Sales Copy
  • Conversion Optimization
  • Market Research
  • A/B Testing
  • Direct Response

Pros and Cons

Pros

  • Premium pricing for conversion-focused copy
  • Clear ROI for clients (conversion rates, revenue)
  • High profit margins with low overhead
  • Can work with exciting growth companies
  • Performance bonuses for successful campaigns

Cons

  • High pressure to deliver converting copy
  • Need proven track record for premium rates
  • Clients expect immediate conversion improvements
  • Some clients want guarantees (risky)
  • Competitive market requires strong differentiation

How to Get Started

  1. Master conversion copywriting principles and psychology
  2. Study successful sales pages and campaigns
  3. Choose copywriting specialization (industry or format)
  4. Build portfolio with strong before/after examples
  5. Set premium project-based pricing
  6. Land clients and track conversion metrics
  7. Showcase results through case studies and testimonials

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