Content Strategy Consulting

Develop content strategies, editorial calendars, and content marketing plans

Startup Cost
$3,000-$12,000
Difficulty
Advanced
Time to Profit
8-15 months
Profit Potential
$12,000-$58,000/month

Overview

Content strategists charge $100-$300 per hour or $3,000-$15,000 per project or $5,000-$20,000 monthly retainers.

Serving 4-10 clients generates $150,000-$700,000 annually with 80-90% margins.

In 2025, businesses recognize content importance but need strategic direction beyond execution.

Services include content strategy development, editorial calendar creation, content audit and analysis, SEO content planning, content distribution strategy, content team processes, content governance, and ROI measurement frameworks.

Successful content strategists understand content marketing best practices, combine strategic thinking with practical execution knowledge, analyze content performance and gaps, provide actionable roadmaps, work with marketing and product teams, and demonstrate business impact.

Most profitable clients include mid-size companies ($5M-$50M revenue), SaaS companies, B2B businesses, and companies building content operations.

Project-based for strategy development or retainers for ongoing strategic support.

Can lead to implementation work.

Virtual consulting standard.

Marketing through thought leadership content, speaking at marketing conferences, and LinkedIn.

Required Skills

  • Content Strategy
  • SEO
  • Content Marketing
  • Analytics
  • Strategic Thinking
  • Business Acumen

Pros and Cons

Pros

  • High rates for strategic consulting
  • Interesting strategic work vs. execution
  • Work with marketing leaders and executives
  • Can lead to implementation projects
  • Recurring retainer relationships

Cons

  • Need significant content marketing experience
  • Clients expect business impact and ROI
  • Strategy without execution can be challenging
  • Long sales cycle for consulting
  • Need strong business and marketing acumen

How to Get Started

  1. Build 5-10 years content marketing experience
  2. Develop content strategy frameworks and methodologies
  3. Create case studies showing content impact
  4. Build LinkedIn thought leadership presence
  5. Target mid-size companies and SaaS businesses
  6. Offer content audit to start client relationships
  7. Deliver strategic roadmaps leading to retainer work

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