Book Marketing & Launch Services

Provide book launch planning, marketing, and publicity services for authors

Startup Cost
$4,000-$15,000
Difficulty
Intermediate
Time to Profit
6-12 months
Profit Potential
$10,000-$46,000/month

Overview

Book marketing services charge $2,000-$15,000 per book launch or $1,500-$6,000 monthly retainers.

Serving 15-40 book launches annually generates $120,000-$550,000 with 70-85% margins after tools and ads.

In 2025, authors recognize great books need marketing, creating demand for specialists helping books reach readers.

Services include book launch strategy and planning, Amazon optimization and categories, advance review copy coordination, book reviewer and blogger outreach, social media launch campaigns, email launch sequences, Amazon ads and BookBub management, publicity and media pitching, and post-launch momentum strategies.

Successful book marketers understand book marketing best practices, know reviewer networks and book bloggers, excel at Amazon optimization, create compelling launch plans, and track results.

Many specialize by genre (fiction, business, nonfiction) as strategies differ significantly.

Work with both self-published and traditionally published authors.

Project-based for launches or retainer for ongoing.

Virtual delivery.

Marketing through author communities, publishing podcasts, and demonstrating successful launches.

Required Skills

  • Book Marketing
  • Amazon Optimization
  • Publicity & Outreach
  • Social Media Marketing
  • Email Marketing
  • Advertising (Amazon, BookBub)

Pros and Cons

Pros

  • Growing demand as publishing democratizes
  • Project-based and retainer revenue models
  • Can work with multiple authors simultaneously
  • Measurable results (rankings, reviews, sales)
  • Can specialize in preferred genres

Cons

  • Authors expect bestseller results
  • Book sales depend on many factors beyond marketing
  • Competitive crowded book market
  • Need constantly updated strategies (algorithm changes)
  • Some authors have limited marketing budgets

How to Get Started

  1. Master book marketing best practices and platforms
  2. Learn Amazon optimization and advertising
  3. Build network of book reviewers and bloggers
  4. Create book launch and marketing packages
  5. Choose genre specialization for focused expertise
  6. Showcase successful book launches and results
  7. Market to authors through publishing communities

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