Real Estate Photography
Photograph homes and properties for real estate listings providing images, virtual tours, and drone photography helping agents sell properties
Overview
Real estate photographers create listing photos for homes and properties - interior and exterior shots, twilight photography, aerial drone photos, and virtual tours.
Quality photography helps properties sell faster and for higher prices.
Per-property pricing ranges from $150-$500 for standard shoots to $800+ with drone and virtual tour.
Shooting 40-80 properties monthly generates $70,000-$200,000 annually with 60-75% margins.
Target clients include real estate agents and brokers, property management companies, Airbnb hosts, commercial real estate, homebuilders, and architects.
Services include interior and exterior photography, twilight and dusk photography, aerial drone photography, 3D virtual tours (Matterport), HDR and photo editing, and rush same-day delivery.
Success requires real estate photography skills including HDR and wide-angle, drone pilot license for aerial photography, editing skills enhancing property appeal, fast turnaround meeting listing deadlines, and building real estate agent relationships.
Many real estate photographers offer package pricing, invest in drone equipment for premium services, potentially shoot commercial properties, use automated editing workflows, and build recurring business with productive agents selling volume.
Required Skills
- Real Estate Photography
- HDR Photography
- Drone Photography
- Photo Editing
- Real Estate Marketing
Pros and Cons
Pros
- Recurring business from real estate agents
- Clear value helping properties sell
- Can add premium services (drone, 3D tours)
- Flexible schedule around property shoots
- Growing real estate market
Cons
- Seasonal real estate market in some areas
- Agent churn affects recurring business
- Need drone license for aerial photography
- Travel time between properties
- Market downturns reduce listings
How to Get Started
- Master real estate photography techniques
- Invest in wide-angle lens and HDR equipment
- Consider drone and Part 107 license
- Build real estate photography portfolio
- Network with real estate agents
- Offer package pricing with fast turnaround
- Add 3D virtual tours as premium service
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