Puppy Training & Socialization

Puppy trainers specialize in early training and socialization for puppies 8-20 weeks, establishing foundation behaviors.

With 8-10M puppies acquired annually and early training critical, puppy training generates revenue of $80,000-$280,000 with 75-90% margins.

The business requires dog training knowledge, puppy-safe space, socialization equipment and obstacles, and vaccination protocols.

Services include puppy kindergarten classes, socialization with people and dogs, basic obedience foundation, potty training guidance, bite inhibition, and new puppy consultations.

Pricing typically $150-$250 for 6-week puppy class.

Success factors include puppy development knowledge, creating safe socialization, helping new puppy owners, preventing future behavior problems, and building lifelong client relationships starting with puppy class.

Most puppy trainers upsell to adult classes.

Marketing focuses on veterinarians, puppy adoptions, and Google search from new puppy owners.

With puppy ownership strong and early training understood in 2025, puppy training offers foundational opportunities.