Cat Behavior Consulting
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Overview
Cat behavior consultants help solve feline behavior problems including litter box issues, aggression, anxiety, and multi-cat conflicts.
With 60M+ cat households and cat behaviorists scarce, consultants generate revenue of $85,000-$310,000 with 80-95% margins.
The business requires feline behavior certification (IAABC Cat), cat behavior expertise, virtual consultation setup, and in-home capability.
Services include litter box problem-solving, inter-cat aggression, fear and anxiety, inappropriate scratching, multi-cat household mediation, and environmental enrichment plans.
Pricing typically $150-$300 per consultation, $800-$3,000 for behavior programs.
Success factors include cat behavior certification and expertise, understanding medical vs behavioral causes, working with veterinarians, virtual consultation efficiency, and targeting vet referrals.
Most consultations are virtual nationwide.
Marketing focuses on vet partnerships, cat owner groups, and litter box issues (most common).
With cat behavior problems causing relinquishment and specialists rare in 2025, cat consulting offers feline opportunities.
Required Skills
- Cat behavior certification
- Feline behavior expertise
- Litter box problem-solving
- Multi-cat dynamics
- Environmental enrichment
- Working with vets
Pros and Cons
Pros
- Very high margins
- Virtual nationwide
- Scarce specialists
- Growing cat ownership
- Vet referrals
Cons
- Certification required
- Medical rule-out needed
- Virtual consulting challenges
- Smaller market than dogs
- Building cat expertise takes time
How to Get Started
- Get cat behavior certification
- Study feline behavior
- Build vet network
- Set up virtual consulting
- Specialize in litter box issues
- Target cat communities
- Work with vet behaviorists
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