Waxing & Hair Removal Studio

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Startup Cost
$15,000-$75,000
Difficulty
Beginner
Time to Profit
6-12 months
Profit Potential
$60,000-$280,000/year

Overview

Waxing studios specialize in hair removal services providing convenient, professional waxing for face and body.

With hair removal a routine service for millions and waxing a $1B+ market, studios generate revenue of $95,000-$320,000 with 65-80% margins.

The business requires esthetician license, studio space, waxing equipment and supplies, sanitation systems, and booking software.

Services include Brazilian waxing, bikini waxing, leg and arm waxing, facial waxing (brows, upper lip), back and chest waxing, and sugaring.

Pricing typically $30-$80 depending on service.

Success factors include esthetician licensing, creating comfortable private environment, sanitation excellence, building loyal recurring clients, and targeting women 18-45 primarily.

Most studios focus on speed and comfort.

Marketing focuses on local community, Instagram, and first-time discounts to build loyalty.

With waxing preferred over shaving for many in 2025, waxing studios offer smooth opportunities.

Required Skills

  • Esthetician license
  • Waxing techniques
  • Client comfort
  • Sanitation protocols
  • Speed and efficiency
  • Body hair knowledge

Pros and Cons

Pros

  • High margins
  • Recurring clients (4-6 weeks)
  • Simple operations
  • Growing market
  • Quick services

Cons

  • Esthetician license required
  • Intimate nature
  • Sanitation critical
  • Competition
  • Client discomfort management

How to Get Started

  1. Get esthetician license
  2. Set up comfortable studio
  3. Stock waxing supplies
  4. Create booking system
  5. Build client base
  6. Focus on retention
  7. Offer first-time discounts

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