Sauna & Wellness Studio

Sauna and wellness studios provide infrared and traditional saunas, cold plunge, and recovery services.

With wellness recovery trending and infrared saunas growing 20%+, sauna studios generate revenue of $140,000-$460,000 with 60-75% margins.

The business requires commercial space, sauna installations (infrared and/or traditional), cold plunge tanks, shower facilities, and booking software.

Services include infrared sauna sessions, traditional sauna, cold plunge therapy, contrast therapy, wellness packages, and memberships.

Pricing typically $30-$70 per session or $100-$250 monthly membership.

Success factors include clean modern facility, membership model for recurring revenue, contrast therapy (hot/cold), wellness education and marketing health benefits, and targeting fitness enthusiasts and biohackers.

Most combine saunas with cold exposure.

Marketing focuses on wellness communities, fitness studios, and health benefits.

With recovery and longevity mainstream in 2025, sauna studios offer hot opportunities in wellness space.