Float Therapy & Sensory Deprivation
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Overview
Float therapy centers provide sensory deprivation float tanks filled with Epsom salt water for deep relaxation and meditation.
With float therapy growing 15%+ and meditation mainstream, float centers generate revenue of $150,000-$520,000 with 55-70% margins.
The business requires commercial space, float tank installations (3-8 tanks), water filtration systems, shower facilities, and booking software.
Services include 60-90 minute float sessions, membership programs, couples floats, meditation integration, and wellness packages.
Pricing typically $60-$100 per session or $150-$300 monthly membership.
Success factors include pristine tank maintenance and water quality, creating zen spa atmosphere, membership model for recurring revenue, educating on float benefits, and targeting meditation practitioners and stress-relief seekers.
Most centers operate on memberships.
Marketing focuses on meditation communities, stress relief benefits, and trial offers.
With stress management and meditation priorities in 2025, float centers offer tranquil opportunities providing unique wellness experiences.
Required Skills
- Float tank operations
- Water chemistry and filtration
- Wellness knowledge
- Meditation understanding
- Facility maintenance
- Customer education
Pros and Cons
Pros
- Unique wellness offering
- Membership recurring revenue
- Good margins
- Growing meditation market
- Premium pricing
Cons
- Very high startup costs
- Complex maintenance
- Water quality critical
- Tank cleaning intensive
- Niche market
How to Get Started
- Secure suitable space
- Install float tanks
- Set up filtration systems
- Create zen atmosphere
- Develop membership program
- Educate on float benefits
- Target meditation community
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