Personal Shopping & Styling
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Overview
Personal shoppers provide wardrobe consulting, clothing shopping, and styling services helping clients develop style and save time.
With personal shopping growing and style important, personal shoppers generate revenue of $70,000-$260,000 with 70-85% margins.
The business requires minimal startup, fashion knowledge, vendor relationships, transportation, and portfolio.
Services include wardrobe audits, personal shopping trips, closet organization, occasion styling, online shopping assistance, and subscription styling.
Pricing typically $75-$200 per session or package rates.
Success factors include fashion and style expertise, understanding body types and colors, building retailer relationships, time-saving for busy clients, and targeting professionals needing polished appearance.
Some shoppers earn commissions from retailers.
Marketing focuses on professional women, image consulting, and before/after transformations.
With appearance important professionally in 2025, personal shoppers offer styled opportunities.
Required Skills
- Fashion and style knowledge
- Body types and fit
- Color analysis
- Shopping efficiency
- Trend awareness
- Client consultation
Pros and Cons
Pros
- Very low startup
- Very high margins
- Creative work
- Flexible schedule
- Retailer commissions possible
Cons
- Building clientele
- Unpredictable income initially
- Keeping up with trends
- Client taste variation
- Commission competition
How to Get Started
- Develop fashion expertise
- Build retailer relationships
- Create service packages
- Build portfolio
- Target professional women
- Offer wardrobe audits
- Showcase transformations
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