Permanent Makeup & Cosmetic Tattooing

Permanent makeup artists provide cosmetic tattooing services including microblading, lip blush, and permanent eyeliner.

With permanent makeup growing 15%+ annually and time-saving beauty popular, permanent makeup generates revenue of $110,000-$370,000 with 70-85% margins.

The business requires specialized certifications, tattoo licensing (varies by state), studio space, microblading and PMU equipment, and liability insurance.

Services include microblading and ombré brows, lip blush and lip liner, permanent eyeliner, scar camouflage, and color correction.

Pricing typically $400-$1,000 per service.

Success factors include extensive training and certification, understanding skin tones and face shapes, safety and sanitation excellence, managing client expectations and consultations, and building portfolio and reputation slowly.

Most focus on brows initially.

Marketing focuses on Instagram transformations, word-of-mouth, and medical spa partnerships.

With permanent makeup mainstream in 2025, PMU offers lasting opportunities requiring advanced skills.