Eyebrow & Lash Studio

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Startup Cost
$12,000-$60,000
Difficulty
Intermediate
Time to Profit
6-12 months
Profit Potential
$60,000-$280,000/year

Overview

Eyebrow and lash studios specialize in brow shaping, microblading, lash extensions, and related services.

With eyebrow and lash services booming and microblading and lash extensions mainstream, studios generate revenue of $95,000-$320,000 with 65-80% margins.

The business requires esthetician or specialized licenses, studio space, microblading equipment, lash supplies, and certification training.

Services include brow shaping and tinting, microblading and powder brows, lash extensions and lifts, brow lamination, and removal services.

Pricing typically $15-$35 for brow shaping, $400-$800 for microblading, $150-$300 for lash extensions.

Success factors include specialized training and certifications, precision and artistry, staying current with brow trends, sanitation excellence, and building recurring lash extension clients.

Microblading offers high-ticket services.

Marketing focuses on Instagram before/afters, local beauty community, and referrals.

With brows and lashes beauty essentials in 2025, studios offer enhanced opportunities.

Required Skills

  • Esthetician license
  • Microblading certification
  • Lash extension technique
  • Brow shaping artistry
  • Sanitation protocols
  • Precision work

Pros and Cons

Pros

  • Very high margins
  • High-ticket microblading
  • Recurring lash clients
  • Growing market
  • Specialized skills

Cons

  • Certification required
  • Precision demands
  • Client time intensive
  • Sanitation critical
  • Lash retention challenges

How to Get Started

  1. Get licenses and certifications
  2. Set up studio space
  3. Acquire equipment and supplies
  4. Practice techniques
  5. Build portfolio
  6. Create Instagram presence
  7. Focus on before/afters

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