Retail Display Assembly & Kitting

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Startup Cost
$20,000-$95,000
Difficulty
Intermediate
Time to Profit
10-18 months
Profit Potential
$70,000-$320,000/year

Overview

Retail display kitting services assemble point-of-purchase displays, retail signage, and in-store marketing materials for brands and retailers.

With retail merchandising critical and display assembly tedious, retail kitting generates revenue of $110,000-$370,000 with 50-65% margins.

The business requires assembly space, tools for display assembly, inventory storage, staff, and shipping capabilities.

Services include display assembly, POP material kitting, retail signage preparation, store-specific packing, and direct-to-store shipping.

Pricing varies by complexity.

Success factors include retail distribution knowledge, quality assembly of displays, store-specific customization, coordinating multi-store rollouts, and targeting CPG brands and retail merchandising companies.

Most work with merchandising agencies.

Marketing focuses on retail trade shows, CPG companies, and merchandising agencies.

With in-store marketing constant in 2025, retail kitting offers display opportunities.

Required Skills

  • Display assembly
  • Retail logistics
  • Store distribution
  • Project management
  • Quality assembly
  • CPG industry knowledge

Pros and Cons

Pros

  • Corporate clients
  • Good margins
  • Recurring campaigns
  • Store-wide rollouts
  • Long-term contracts

Cons

  • Seasonal retail campaigns
  • Complex assembly
  • Multi-store coordination
  • Storage requirements
  • Timing critical

How to Get Started

  1. Set up assembly facility
  2. Build retail logistics knowledge
  3. Target CPG brands
  4. Partner with merchandising agencies
  5. Develop assembly expertise
  6. Create store shipping processes
  7. Attend retail trade shows

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