Promotional Product Kitting
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Overview
Promotional kitting services assemble swag bags, promotional kits, and marketing materials for corporate events and marketing campaigns.
With promotional products a $24B industry and assembly tedious, promotional kitting generates revenue of $85,000-$310,000 with 55-70% margins.
The business requires warehouse space, assembly tables, inventory management, quality control, and packaging materials.
Services include receiving promotional items, custom kitting per client specs, branded packaging, shipping to events, and inventory storage.
Pricing typically $3-$10 per kit plus materials.
Success factors include attention to detail, fast turnaround for events, handling branded materials carefully, storage capabilities, and targeting marketing agencies and event companies.
Most combine kitting with storage services.
Marketing focuses on promotional product companies, event planners, and corporate marketing departments.
With events and swag constant in 2025, promotional kitting offers branded opportunities.
Required Skills
- Assembly operations
- Quality control
- Event logistics
- Inventory management
- Attention to detail
- Client communication
Pros and Cons
Pros
- High margins
- Event-driven demand
- Simple operations
- Corporate budgets
- Project variety
Cons
- Event deadline pressure
- Storage space needed
- Seasonal event peaks
- Client acquisition
- Last-minute changes
How to Get Started
- Set up assembly area
- Create kitting processes
- Target event companies
- Offer storage services
- Build promotional product partnerships
- Develop QC systems
- Market to agencies
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