E-commerce Product Bundling
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Overview
E-commerce bundling services create multi-product bundles and variety packs for online sellers to increase AOV and inventory velocity.
With bundling proven to increase sales 30%+ and Amazon multi-packs popular, bundling generates revenue of $95,000-$330,000 with 50-65% margins.
The business requires workspace, shrink wrap equipment, bundling materials, inventory storage, and quality control.
Services include multi-pack creation, variety pack assembly, bundle shrink wrapping, FBA-compliant bundling, re-labeling, and inventory management.
Pricing typically $1-$4 per bundle.
Success factors include Amazon FBA bundle compliance, efficient bundling processes, variety pack creativity to move slow inventory, quality control, and targeting Amazon sellers and DTC brands.
Most focus on Amazon FBA sellers.
Marketing focuses on Amazon seller communities, e-commerce forums, and Shopify apps.
With bundling strategies essential in 2025, bundling services offer combination opportunities.
Required Skills
- Bundling compliance (FBA)
- Shrink wrapping
- Inventory management
- E-commerce strategies
- Quality control
- Process efficiency
Pros and Cons
Pros
- Simple operations
- Good margins
- Amazon seller market
- Recurring bundling needs
- Low barriers
Cons
- Amazon requirement changes
- Labor intensive at scale
- Low per-unit revenue
- Competition
- Quality demands
How to Get Started
- Set up bundling area
- Get shrink wrap equipment
- Master FBA bundling rules
- Target Amazon sellers
- Create variety pack services
- Develop efficient processes
- Join seller communities
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