Wilderness Survival School
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Overview
Wilderness survival schools teach primitive skills, bushcraft, fire-making, shelter building, foraging, and outdoor self-reliance through courses and workshops.
With outdoor self-reliance interest growing and 'prepper' culture mainstream, schools generate revenue of $95,000-$310,000 with 60-75% margins.
Services include weekend survival courses, week-long immersions, corporate team building, youth camps, instructor certifications, and specialized skills (tracking, fire, foraging).
Pricing typically $200-$600 per person for weekend course.
Success factors include expert wilderness skills, outdoor teaching land access, progression from beginner to advanced, hands-on experiential learning, and targeting outdoor enthusiasts, hunters, and families.
Marketing focuses on outdoor forums, YouTube survival content, and social media.
Required Skills
- Wilderness survival expertise
- Primitive skills and bushcraft
- Teaching and instruction
- Land access for training
- Risk management
- Outdoor education
Pros and Cons
Pros
- High margins on courses
- Growing self-reliance interest
- Weekend workshop format
- Corporate team building
- Passionate student base
Cons
- Seasonal business
- Land access required
- Liability concerns
- Weather dependent
- Building credibility
How to Get Started
- Develop wilderness skills expertise
- Secure land for courses
- Create course curriculum
- Get insurance
- Market to outdoor enthusiasts
- Build YouTube presence
- Offer progression from beginner to advanced
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