Stand-Up Paddleboard (SUP) Instruction & Yoga
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Overview
SUP instruction businesses teach stand-up paddleboarding, offer SUP yoga classes, and provide paddleboard fitness experiences combining water sports with wellness.
With SUP growing rapidly and yoga popular, instruction generates revenue of $85,000-$280,000 with 65-80% margins on classes.
Services include SUP beginner lessons, SUP yoga classes, SUP fitness and racing, sunset SUP experiences, kids SUP camps, and board rentals.
Pricing typically $40-$75 per person for group lesson/class.
Success factors include waterfront location with calm waters, yoga or fitness instructor certification, quality paddleboard fleet, targeting wellness and fitness demographics, and marketing SUP yoga's unique appeal.
Required Skills
- SUP expertise
- Yoga instruction certification
- Water safety
- Teaching ability
- Waterfront access
- Wellness marketing
Pros and Cons
Pros
- Very high margins on instruction
- Growing SUP participation
- Yoga crossover appeal
- Beginner-friendly accessibility
- Wellness market
Cons
- Seasonal business
- Weather dependent
- Waterfront access required
- Board fleet investment
- Calm water needed
How to Get Started
- Obtain yoga/fitness certifications
- Acquire SUP fleet
- Secure waterfront access
- Develop class curriculum
- Get insurance
- Market to yoga/wellness community
- Offer sunrise/sunset classes
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