Stand-Up Paddleboard (SUP) Instruction & Yoga

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Startup Cost
$15,000-$60,000
Difficulty
Beginner
Time to Profit
8-15 months
Profit Potential
$55,000-$240,000/year

Overview

SUP instruction businesses teach stand-up paddleboarding, offer SUP yoga classes, and provide paddleboard fitness experiences combining water sports with wellness.

With SUP growing rapidly and yoga popular, instruction generates revenue of $85,000-$280,000 with 65-80% margins on classes.

Services include SUP beginner lessons, SUP yoga classes, SUP fitness and racing, sunset SUP experiences, kids SUP camps, and board rentals.

Pricing typically $40-$75 per person for group lesson/class.

Success factors include waterfront location with calm waters, yoga or fitness instructor certification, quality paddleboard fleet, targeting wellness and fitness demographics, and marketing SUP yoga's unique appeal.

Required Skills

  • SUP expertise
  • Yoga instruction certification
  • Water safety
  • Teaching ability
  • Waterfront access
  • Wellness marketing

Pros and Cons

Pros

  • Very high margins on instruction
  • Growing SUP participation
  • Yoga crossover appeal
  • Beginner-friendly accessibility
  • Wellness market

Cons

  • Seasonal business
  • Weather dependent
  • Waterfront access required
  • Board fleet investment
  • Calm water needed

How to Get Started

  1. Obtain yoga/fitness certifications
  2. Acquire SUP fleet
  3. Secure waterfront access
  4. Develop class curriculum
  5. Get insurance
  6. Market to yoga/wellness community
  7. Offer sunrise/sunset classes

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