Outdoor Leadership Training Program
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Overview
Outdoor leadership programs provide multi-week wilderness expeditions teaching leadership, technical outdoor skills, and personal development through challenging outdoor experiences.
With gap year programs and leadership development growing, programs generate revenue of $180,000-$520,000 with 40-55% margins.
Services include month-long wilderness expeditions, semester gap year programs, leadership training for educators, corporate executive programs, and college credit courses.
Pricing typically $3,000-$8,000 for month-long course.
Success factors include wilderness permits for expeditions, instructor expertise and NOLS/WEA training, accreditation and college credit partnerships, safety protocols and risk management, and targeting gap year students and professionals.
Required Skills
- Expedition leadership
- NOLS/WEA certification
- Wilderness medicine
- Educational program design
- Risk management
- Student development
Pros and Cons
Pros
- High tuition revenue per student
- Meaningful student transformation
- Multi-week committed students
- Gap year market
- College partnerships
Cons
- High startup costs
- Complex expedition logistics
- Seasonal operations
- Instructor recruitment
- Liability and risk
How to Get Started
- Obtain NOLS/WEA certifications
- Secure wilderness permits
- Develop curriculum
- Hire instructors
- Get insurance
- Market to gap year students
- Build college partnerships
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