Ski & Snowboard Rental Shop

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Startup Cost
$50,000-$220,000
Difficulty
Intermediate
Time to Profit
12-24 months
Profit Potential
$90,000-$400,000/year

Overview

Ski and snowboard rental shops provide winter sports equipment at resort areas serving skiers and snowboarders.

With 60+ million ski visits annually and equipment rental preferred by 40% of visitors, shops generate revenue of $150,000-$480,000 with 55-70% margins.

The business requires equipment inventory (skis, snowboards, boots, poles), fitting/tuning equipment, retail space near slopes, and insurance.

Services include ski/snowboard rentals, boot fitting, equipment tuning, retail sales, and season-long rentals.

Pricing typically $30-$70 per day for package.

Success factors include resort-adjacent location, quality maintained equipment, expert boot fitting, tune-up services, and early-season reservations.

Most operate seasonally with high winter concentration.

Marketing focuses on resort partnerships, online pre-booking, and lodging connections.

With ski industry strong in 2025, rental shops offer snowy opportunities.

Required Skills

  • Equipment fitting
  • Ski tuning and repair
  • Retail operations
  • Inventory management
  • Customer service
  • Resort industry knowledge

Pros and Cons

Pros

  • High margins on rentals
  • Strong winter revenue
  • Equipment sales opportunities
  • Repeat customers
  • Resort location

Cons

  • Highly seasonal
  • Large inventory investment
  • Short revenue season
  • Resort-dependent
  • Equipment depreciation

How to Get Started

  1. Secure resort-area location
  2. Acquire equipment inventory
  3. Set up fitting area
  4. Get tuning equipment
  5. Obtain insurance
  6. Build resort partnerships
  7. Set up online booking

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