Ski & Snowboard Rental Shop
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Overview
Ski and snowboard rental shops provide winter sports equipment at resort areas serving skiers and snowboarders.
With 60+ million ski visits annually and equipment rental preferred by 40% of visitors, shops generate revenue of $150,000-$480,000 with 55-70% margins.
The business requires equipment inventory (skis, snowboards, boots, poles), fitting/tuning equipment, retail space near slopes, and insurance.
Services include ski/snowboard rentals, boot fitting, equipment tuning, retail sales, and season-long rentals.
Pricing typically $30-$70 per day for package.
Success factors include resort-adjacent location, quality maintained equipment, expert boot fitting, tune-up services, and early-season reservations.
Most operate seasonally with high winter concentration.
Marketing focuses on resort partnerships, online pre-booking, and lodging connections.
With ski industry strong in 2025, rental shops offer snowy opportunities.
Required Skills
- Equipment fitting
- Ski tuning and repair
- Retail operations
- Inventory management
- Customer service
- Resort industry knowledge
Pros and Cons
Pros
- High margins on rentals
- Strong winter revenue
- Equipment sales opportunities
- Repeat customers
- Resort location
Cons
- Highly seasonal
- Large inventory investment
- Short revenue season
- Resort-dependent
- Equipment depreciation
How to Get Started
- Secure resort-area location
- Acquire equipment inventory
- Set up fitting area
- Get tuning equipment
- Obtain insurance
- Build resort partnerships
- Set up online booking
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