Whitewater Rafting Outfitter

Whitewater rafting outfitters operate commercial trips providing thrilling river experiences.

With 4+ million rafting yearly and $400M industry, outfitters generate revenue of $250,000-$850,000 with 40-60% margins.

The business requires raft fleet (10-30 boats), trained guides, riverside facility, commercial permits, and substantial insurance.

Services include half/full-day trips, multi-day expeditions, family floats, corporate team building, and riverside camping.

Pricing typically $60-$150 per person for half-day.

Success factors include destination river location, professional guides with rescue training, commercial permits (limited and valuable), safety record, and tourist market access.

Most operate on destination rivers near tourist areas.

Marketing focuses on tourism boards, hotels, and TripAdvisor.

With adventure tourism thriving in 2025, rafting outfitters offer liquid opportunities providing thrilling river adventures.