Kayak & Paddleboard Tour Business

Kayak and paddleboard tour businesses provide guided water tours, rentals, and instruction on scenic waterways serving tourists and outdoor enthusiasts.

With 23+ million Americans kayaking and paddlesports growing 20%+ annually, tour operators generate revenue of $110,000-$380,000 with 50-70% margins on tours.

The business requires kayak/SUP fleet (20-40 boats), safety equipment, guide certifications, waterfront access, and liability insurance.

Services include guided tours, SUP yoga, sunset tours, multi-day trips, rentals, and instruction.

Pricing typically $45-$85 per person for 2-hour tour.

Success factors include scenic location with tourist access, professional guides with local knowledge, quality equipment, online booking presence, and targeting tourists and locals.

Most operators combine guided tours with rentals, focusing on unique experiences.

Marketing focuses on TripAdvisor reviews, tourism partnerships, and Instagram.

With paddlesports booming in 2025, kayak tours offer rewarding opportunities for water enthusiasts providing memorable experiences on beautiful waterways.