Backcountry Hiking & Backpacking Guide Service
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Overview
Backpacking guide services lead multi-day wilderness trips serving hikers seeking guided wilderness access.
With 58+ million Americans hiking and backcountry interest growing, services generate revenue of $95,000-$300,000 with 55-70% margins.
The business requires wilderness first aid certification, backpacking equipment, permits, and insurance.
Services include guided backpacking trips (3-7 days), long-distance trail sections, skills instruction, women-only trips, beginner weekends, and corporate retreats.
Pricing typically $150-$300 per person per day with meals.
Success factors include wilderness expertise, Leave No Trace ethics, iconic trail access, quality meals, and strong reviews.
Most guides focus on specific trails becoming local experts.
Marketing focuses on REI partnerships, hiking communities, and Google search.
With wilderness interest growing in 2025, backpacking guides offer trail opportunities helping novice backpackers access backcountry safely.
Required Skills
- Wilderness navigation
- Backpacking expertise
- Wilderness first aid
- Leave No Trace
- Backcountry cooking
- Group leadership
Pros and Cons
Pros
- Good margins on multi-day trips
- Wilderness lifestyle
- Growing interest
- Introducing people to backcountry
- Summer flexibility
Cons
- Seasonal summer business
- Physically demanding
- Permit requirements
- Weather/wildlife risks
- Building clientele takes time
How to Get Started
- Obtain WFR certification
- Acquire equipment
- Get insurance
- Secure permits
- Develop itineraries
- Partner with retailers
- Build reviews
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