Design Assets & Graphics

Sell fonts, icons, illustrations, and graphics to designers and creators

Startup Cost
$200-$800
Difficulty
Intermediate
Time to Profit
3-6 months
Profit Potential
$1,500-$10,000/month

Overview

Design assets include fonts, icon sets, illustrations, UI kits, mockups, textures, and graphic elements that designers and businesses use in their projects.

You create these assets once and sell them repeatedly on marketplaces like Creative Market, Design Cuts, Font Bundles, or your own website.

Successful products combine aesthetic appeal with practical utility - Instagram story templates, logo design bundles, wedding invitation suites, or minimalist icon sets.

Pricing varies widely from $5 for small assets to $200+ for comprehensive UI kits.

The market rewards both quality and quantity - prolific creators with large portfolios earn more through cumulative sales.

Software like Adobe Illustrator, Photoshop, or Figma enables creation.

Trends matter - following design trends (maximalism, Y2K aesthetics, minimalism) and creating timely products increases sales.

Bundle strategy works well - package related items together at attractive prices.

Marketing leverages Pinterest, Instagram, and design communities.

Standing out requires unique style and addressing specific use cases.

Required Skills

  • Graphic Design
  • Illustration
  • Adobe Creative Suite
  • Typography
  • Trend Research

Pros and Cons

Pros

  • High profit margins (70-90% after marketplace fees)
  • Sell same assets unlimited times
  • Multiple marketplaces multiply revenue
  • Can build brand recognition and following
  • Creative and enjoyable work for designers

Cons

  • Highly competitive in popular categories
  • Marketplace fees reduce profits (30-50%)
  • Design trends change quickly
  • Requires ongoing creation of fresh content
  • Risk of piracy and unauthorized sharing

How to Get Started

  1. Research trending design styles on Creative Market
  2. Create cohesive asset collection (20-50 items)
  3. Ensure high quality and multiple file formats
  4. Write detailed descriptions of what's included
  5. Create attractive preview images showing usage
  6. List on Creative Market, Design Cuts, and Etsy
  7. Promote on Instagram and Pinterest with mockups

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