Active Seniors & Retirement Lifestyle E-commerce

Active seniors lifestyle e-commerce stores serve healthy, active retirees with products supporting active aging, travel, hobbies, and enriching retirement lifestyles rather than medical/assistance focus.

With 73 million Baby Boomers controlling 70% of disposable income and seeking active retirement experiences, lifestyle stores generate revenue of $95,000-$310,000 annually with profit margins of 40-55% on lifestyle products.

The business requires e-commerce platform, lifestyle product curation, understanding active aging trends, and senior-friendly marketing.

Product categories include travel accessories and luggage, recreational vehicle (RV) and camping gear, hobby supplies (crafts, woodworking, gardening), active aging fitness products, grandparent gifts and activities, and technology for seniors.

Pricing typically $25-$250 per product with 45-55% margins.

Success factors include focusing on active, affluent seniors not medical needs, curating products supporting popular retirement activities (travel, RVing, hobbies, grandparenting), senior-friendly website without patronizing messaging, providing excellent customer service and phone support, and Facebook and email marketing reaching senior demographics.

Most successful stores focus on specific active senior niches (RV lifestyle, cruising, grandparent gifts, active aging fitness) rather than general senior products.

The business serves financially secure retirees seeking to enjoy retirement pursuits.

Many stores create lifestyle content and guides for retirement activities.

Marketing focuses on Facebook active senior groups, RV and travel communities, AARP partnerships, email marketing to seniors, and Google search for retirement lifestyle products.

With Baby Boomers entering retirement with wealth and health seeking active lifestyles in 2025, active senior e-commerce offers opportunities for entrepreneurs serving affluent retirees with products enabling enriching retirement experiences and active aging pursuits.