Artisan Coffee & Tea E-commerce

Artisan coffee and tea e-commerce stores curate specialty coffee beans, premium loose-leaf teas, and brewing equipment for discerning enthusiasts seeking quality beyond grocery store offerings.

With specialty coffee market exceeding $48 billion and 41% of Americans drinking specialty coffee daily, curated coffee stores generate revenue of $100,000-$350,000 annually with profit margins of 50-65% on coffee/tea and 35-45% on equipment.

The business requires e-commerce platform, coffee/tea inventory or roaster relationships, brewing knowledge and education, and subscription capabilities.

Product categories include single-origin specialty coffee beans, artisan tea collections, coffee and tea brewing equipment, subscription boxes, coffee and tea accessories, and educational tasting sets.

Pricing typically $14-$28 per bag of coffee, $8-$25 per tea tin, with strong 55-65% margins.

Success factors include coffee and tea knowledge and curation expertise, storytelling about origins and producers, educational content about brewing methods and tasting notes, subscription boxes for recurring revenue, and targeting specific coffee/tea niches (single-origin, natural process, rare teas, sustainable).

Most successful stores curate rotating selections from small roasters and tea producers with compelling stories rather than carrying everything.

The business benefits from consumable products generating recurring purchases and subscription loyalty.

Many stores offer coffee education and virtual tasting experiences.

Marketing focuses on coffee enthusiast communities, specialty coffee Instagram, YouTube coffee channels, subscription box discovery platforms, and Google search for specialty coffee.

With third-wave coffee culture thriving and consumers seeking quality artisan coffee and tea in 2025, specialty coffee e-commerce offers flavorful opportunities for coffee enthusiasts building curated stores serving fellow coffee and tea lovers with expert knowledge and unique discoveries.