Medical Supply Store (Retail)

Medical supply stores retail medical supplies, health products, compression garments, braces, diabetic supplies, and wellness items to patients and caregivers.

With healthcare at home increasing and patients needing medical supplies, stores generate revenue of $150,000-$420,000 annually with profit margins of 30-45% through retail sales and some insurance billing.

The business requires retail location, product inventory across multiple categories, knowledgeable staff, and often pharmacy or medical background.

Products include compression stockings, braces and supports, diabetic supplies, wound care, incontinence products, bath safety, exercise equipment, and health monitoring devices.

Typical markups 2-3x wholesale cost.

Success factors include knowledgeable staff for product recommendations, comprehensive product selection, accepting insurance for covered items, convenient location, and professional atmosphere.

Many stores combine retail with DME sales or pharmacy.

Some products (compression stockings, diabetic shoes) may qualify for insurance coverage.

The business serves seniors, post-surgical patients, diabetics, and caregivers.

Marketing focuses on physicians, senior communities, hospitals, and local healthcare advertising.

With home healthcare growing and patients needing supplies in 2025, medical supply stores offer retail opportunities serving essential healthcare needs in communities with aging populations and increasing chronic disease management at home.