Durable Medical Equipment (DME) Sales & Rental

DME providers sell and rent durable medical equipment to patients recovering at home, managing chronic conditions, or needing mobility assistance.

With aging population and 10,000+ Americans turning 65 daily, DME businesses generate revenue of $200,000-$650,000 annually with profit margins of 30-45% through equipment sales, rentals, and insurance reimbursement.

The business requires showroom or warehouse, equipment inventory (wheelchairs, walkers, hospital beds, lift chairs, scooters), Medicare/Medicaid accreditation, and insurance billing expertise.

Services include DME sales and rental, insurance billing and reimbursement, delivery and setup, equipment fitting and training, maintenance and repairs, and oxygen equipment.

Pricing varies widely: wheelchairs $150-$3,000, hospital beds $500-$5,000, with Medicare reimbursement covering 80% after deductible.

Success factors include Medicare accreditation and compliance, insurance billing expertise, quality equipment selection, delivery and setup service, and relationships with physicians and discharge planners.

Most businesses combine sales, rentals, and insurance billing.

The business requires understanding complex Medicare regulations and documentation.

Marketing focuses on physicians, hospitals, rehab facilities, senior communities, and caregivers.

With aging population growing and patients preferring home care in 2025, DME offers stable opportunities for healthcare entrepreneurs willing to navigate insurance and provide essential equipment helping patients live independently.