Press Release Distribution Service

Press release services write newsworthy press releases and distribute them to relevant media outlets, journalists, and distribution networks.

With businesses needing press releases for announcements and services offering affordable alternative to full PR, providers generate revenue of $75,000-$240,000 annually with profit margins of 65-75%.

The business requires writing skills, media database access (Cision, Meltwater), understanding newsworthiness, and distribution channels.

Services include press release writing, media list development, distribution to journalists and outlets, wire service distribution (PRNewswire, BusinessWire), pickup tracking and reporting, and sometimes basic media follow-up.

Pricing typically $200-$800 for release writing, $300-$2,000 for distribution depending on targets and wire services.

Success factors include strong news writing, understanding what media covers, targeted distribution to relevant journalists, and providing value within budget constraints.

Many services specialize in industries or combine with basic PR services.

The business can start with writing and basic distribution, adding premium services.

Lower cost than full PR makes it accessible for small businesses.

Marketing focuses on startups, small businesses, entrepreneurs, and companies with occasional announcement needs.

With businesses requiring affordable press release options and announcements needing media distribution in 2025, press release services offer accessible entry for writers understanding media and newsworthiness willing to provide cost-effective announcement distribution.