Media Training & Spokesperson Coaching

Media trainers coach executives, spokespeople, and public figures to deliver effective media interviews and public presentations.

With executives requiring media skills and companies protecting brand messaging, trainers generate revenue of $90,000-$300,000 annually with profit margins of 70-80%.

The business requires media or journalism background, training expertise, video recording equipment for practice, and curriculum development.

Services include media interview training, on-camera coaching, message development, crisis interview preparation, presentation skills, public speaking coaching, and ongoing media support.

Pricing typically $2,000-$5,000 per day for training sessions, $300-$600 per hour for coaching.

Success factors include journalism or media experience, effective teaching methods, customized training approaches, and building executive confidence while maintaining authenticity.

Many trainers have backgrounds as journalists, anchors, or PR professionals.

The business often includes video recording sessions for practice and feedback.

Clients include corporations preparing for product launches, executives becoming spokespeople, politicians, and organizations during crises.

Marketing focuses on PR agencies, corporations, executive coaching networks, and demonstrating training methodology.

With media interviews high-stakes for businesses and executives seeking confidence and skill in 2025, media training offers opportunities for former media professionals willing to share expertise helping clients effectively communicate messages.