Niche Newsletter Business (Substack/Beehiiv)

Newsletter creators build email audiences around niche topics and monetize through paid subscriptions, sponsorships, and affiliate marketing.

With newsletter renaissance and Substack popularizing model, successful newsletters generate revenue of $60,000-$250,000 annually with profit margins of 70-85%.

The business requires subject matter expertise, writing skills, newsletter platform (Substack, beehiiv, ConvertKit), and audience building capability.

Revenue comes from paid subscriptions ($5-$15/month typical), sponsorships ($50-$500 per newsletter depending on list size), affiliate commissions, and premium offerings.

Newsletters need 1,000+ free subscribers to attract sponsors; 500+ paid subscribers at $10/month generates $60,000 annually.

Success factors include consistent publishing, unique insights or information, building trust and authority, growing subscriber base, and community engagement.

Popular niches include business, technology, finance, marketing, local news, and specialized industries.

The business can start part-time and scale to full-time.

Most newsletters offer free content with premium tier or start free and convert to paid.

Marketing focuses on social media, collaborations, guest posts, and providing consistent value.

With newsletter models proven successful and professionals seeking curated information in 2025, newsletters offer accessible entry for writers with expertise willing to build audience and monetize through subscriptions.