Animation & Motion Graphics Studio

Animation studios create animated explainer videos, motion graphics, and animated content for businesses, marketing agencies, and content creators.

With explainer video market growing and businesses using animation for marketing, studios generate revenue of $100,000-$380,000 annually with profit margins of 50-65%.

The business requires computer workstation, animation software (After Effects, Cinema 4D, Blender), design software, and animation expertise.

Services include 2D animated explainer videos, motion graphics, logo animations, product demonstration animations, social media animations, and character animation.

Pricing typically $3,000-$15,000 per minute of animation depending on complexity and style.

Success factors include creative storytelling through animation, technical animation skills, understanding client messaging, efficient production pipeline, and compelling portfolio.

Many studios specialize in animation styles (2D, 3D, whiteboard, motion graphics) or industries (SaaS, medical, education).

The business requires strong technical and creative skills.

Building showreel demonstrating animation quality and style attracts clients.

Marketing focuses on businesses needing explainer videos, advertising agencies, SaaS companies, and portfolio website showcasing animation work.

With video marketing growing and animation effective for explaining complex products in 2025, animation studios offer opportunities for skilled animators willing to create business-focused animated content.