Surf Lessons & Instruction
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Overview
Surf instruction businesses teach surfing fundamentals and techniques to beginners and intermediate surfers seeking to learn or improve.
With surf lessons ranging from $60-$150 per private lesson and $40-$80 per person for group lessons, surf schools generate revenue of $80,000-$230,000 annually with profit margins of 55-70%.
The business requires surfboards (soft-top beginner boards), wetsuits, beach access, liability insurance, and surf instruction expertise.
Services include beginner group lessons, private instruction, intermediate coaching, kids surf camps, and multi-day surf packages.
Pricing typically $60-$150 for private lessons or $40-$80 per person for group lessons (typically 2-4 students per instructor).
Success factors include experienced instructors, safe beginner-friendly surf spots, quality equipment sized appropriately, and ability to teach fundamentals effectively.
Most businesses operate seasonally or year-round in warm climates.
Many instructors start solo and hire additional instructors for summer camps.
Marketing focuses on beach communities, tourists, and families seeking beach activities.
With surfing popularity growing and beginners seeking professional instruction, surf lessons offer accessible entry for experienced surfers willing to teach and invest in equipment to share their passion while helping students catch their first waves safely.
Required Skills
- Surfing expertise and teaching ability
- Ocean safety and conditions assessment
- CPR and first aid certification
- Student positioning and wave selection
- Customer service and encouragement
- Physical fitness and swimming ability
Pros and Cons
Pros
- Low startup costs (equipment only)
- Strong profit margins
- Beach lifestyle business
- Growing surfing popularity
- Scalable with additional instructors
Cons
- Weather and surf conditions dependent
- Seasonal in many markets
- Physically demanding instruction
- Ocean safety liability
- Competition in popular surf areas
How to Get Started
- Gain surfing expertise and teaching experience
- Obtain CPR/first aid certifications
- Purchase surfboards and wetsuits for students
- Secure liability insurance
- Identify safe beginner surf spots
- Market to tourists and locals in beach communities
- Build reputation and add instructors for camps
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