Kayak & Stand-Up Paddleboard Instruction

Kayak and SUP instruction businesses teach paddling skills, safety, and techniques for recreational paddlers on lakes, rivers, and ocean.

With lessons ranging from $50-$120 per person and growing SUP/kayak popularity, instruction businesses generate revenue of $70,000-$210,000 annually with profit margins of 50-65%.

The business requires kayaks and/or SUP boards, paddles, PFDs, instruction certifications (ACA helpful), and water access.

Services include beginner paddling lessons, SUP yoga instruction, touring instruction, safety and rescue courses, kids programs, and multi-day instruction packages.

Pricing typically $50-$120 for 2-hour group lessons or $80-$150 for private instruction.

Success factors include certified instructors, quality equipment, safe water locations, and effective teaching of fundamentals.

Most businesses operate seasonally with peak demand summer months.

Many combine instruction with rentals for additional revenue.

The business can operate from beach, lake, or river access points.

Marketing focuses on waterfront communities, resorts, tourists, and fitness enthusiasts.

With SUP and kayaking growth in popularity and beginners seeking proper instruction, paddling lessons offer accessible opportunities for certified instructors willing to invest in equipment to teach water sports in scenic locations.