Retail Display Assembly

Retail display assembly services build and install retail displays, POP (point-of-purchase) materials, endcaps, and in-store marketing for brands and retailers.

With brands spending billions on retail marketing and requiring assembly and installation services, providers generate revenue of $140,000-$420,000 annually with profit margins of 35-50% through per-display fees and installation contracts.

The business requires tools for assembly and installation, vehicle for transportation, and skilled installers.

Services include display assembly, retail store installation, seasonal display changes, endcap setup, and merchandising.

Pricing typically $50-$300 per display depending on complexity and installation requirements.

Success factors include quality assembly, retail store relationship skills, reliable scheduling to meet promotional timing, and efficiency.

Common clients include CPG brands doing retail promotions, display manufacturers needing installation services, retailers needing seasonal changeovers, and retail marketing agencies.

Many services operate regionally serving specific retail chains or focus on specific industries (cosmetics, beverages, electronics).

The business often includes overnight or early morning work to install before store opening.

Marketing focuses on relationships with brand representatives and retail marketing agencies, demonstrating installation quality and reliability.

With retail continuing to invest in in-store marketing in 2025, display assembly offers opportunities for entrepreneurs who can provide reliable installation services that help brands execute retail marketing.