Yoga or Pilates Studio

Yoga and Pilates studios offer group classes, private sessions, and workshops in dedicated spaces.

You need certification (200-hour yoga teacher training or Pilates certification), lease studio space, create class schedules, and build community.

Pricing models include drop-in classes ($15-25), unlimited monthly memberships ($100-180), and private sessions ($60-120).

Success requires excellent teaching, building loyal community, convenient scheduling, and inviting atmosphere.

Startup costs for boutique studio run $40,000-150,000 including first/last rent, buildout, mirrors, flooring, yoga mats/props or Pilates equipment, sound system, software, and marketing.

Revenue comes from class packages, memberships, privates, workshops, teacher training programs, and retail (mats, props, apparel).

Breaking even typically requires 60-100 active members or equivalent class attendance.

Operating costs include rent (largest expense), instructors (if hiring), marketing, music licensing, insurance, and utilities.

Location matters - convenient parking, affluent demographics, and visibility drive success.

Marketing leverages Instagram, Google Ads, free community classes, partnerships with local businesses, and word-of-mouth.

Challenges include high rent in prime locations, instructor hiring/retention, competition from boutique fitness and gyms, and building initial membership base.

Success requires excellent teaching, community building, consistent quality, convenient scheduling, and potentially niche specialization (hot yoga, aerial, prenatal, restorative).