Mobile Auto Detailing
Professional car washing and detailing service that comes to customer locations
Overview
Mobile auto detailing provides professional car cleaning and detailing at customer locations - homes, offices, parking lots.
Services range from basic exterior wash ($30-60) to full interior/exterior detail ($150-400+) to paint correction and ceramic coating ($500-2,000+).
You invest in equipment (pressure washer, vacuum, chemicals, water tanks, generator), van or trailer setup, and marketing.
Success requires attention to detail, understanding various services, and efficient systems.
Startup costs for basic setup run $5,000-15,000 for equipment while professional trailer setup costs $20,000-40,000.
The mobile model offers convenience customers value and eliminates brick-and-mortar overhead.
Revenue comes from one-time details, fleet accounts (regular business vehicle cleaning), and high-end services (paint correction, ceramic coating, PPF installation requiring more expertise).
Operating costs include equipment maintenance, chemicals, water, fuel, and insurance.
Efficiency determines income - experienced detailers complete full details in 3-5 hours.
Marketing works through Instagram before/after transformations, Google Ads, fleet outreach, luxury car clubs, and referrals.
Challenges include weather dependency, water access, physical demands, and educating customers about value of professional detailing.
Success requires excellent results, efficient systems, professional appearance, and potentially specializing in high-end vehicles or services.
Required Skills
- Detailing Expertise
- Equipment Operation
- Customer Service
- Efficiency
- Attention to Detail
Pros and Cons
Pros
- Mobile convenience customers pay premium for
- No brick-and-mortar overhead
- Can scale to high-end services (ceramic coating)
- Fleet accounts provide recurring revenue
- Before/after photos create great marketing
Cons
- Significant equipment investment
- Weather-dependent operations
- Physically demanding work
- Water access challenges in some locations
- Competitive market
How to Get Started
- Learn professional detailing techniques
- Purchase quality equipment (pressure washer, vacuum, chemicals)
- Set up van or trailer with water tanks and equipment
- Define service packages and pricing
- Create Instagram showcasing transformations
- Target fleet accounts for recurring revenue
- Consider specializing in luxury vehicles or ceramic coating
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