Meal Prep Service
Prepare and package healthy ready-to-eat meals for weekly pickup or delivery
Overview
Meal prep services cook, portion, and package healthy meals that customers pick up or receive via delivery weekly.
Target markets include fitness enthusiasts, busy professionals, families, and people with dietary restrictions.
You operate from a commercial kitchen, create weekly rotating menus, batch-cook meals, package in containers, and coordinate pickup or delivery.
Subscription models provide predictable revenue - customers commit to weekly plans (5, 10, or 14 meals).
Pricing runs $8-15 per meal depending on ingredients and market.
Success requires streamlining cooking operations for efficiency, creating meals that reheat well and taste good, and reliable logistics.
Startup costs include commercial kitchen rental, food storage, containers, and initial marketing.
Ingredient costs should stay under 30% of meal price.
The business model favors efficiency - cooking for 100 customers is only marginally more work than 50.
Marketing targets specific niches (keto meals, bodybuilding macros, family dinners, vegan) through social media, gym partnerships, and referrals.
Challenges include menu variety expectations, dietary accommodations, and coordinating delivery logistics.
Successful businesses build to 200-500 weekly customers generating $15,000-60,000 monthly revenue.
Required Skills
- Cooking at Scale
- Meal Planning
- Nutrition
- Operations Management
- Marketing
Pros and Cons
Pros
- Subscription model creates predictable revenue
- Scales efficiently with batch cooking
- Growing demand for healthy convenience
- Can start small from commercial kitchen
- Lower overhead than restaurant
Cons
- Requires commercial kitchen access
- Logistics coordination for delivery
- Customer churn requires constant marketing
- Menu planning and variety expectations
- Refrigeration and food safety critical
How to Get Started
- Define target market and dietary niche (keto, paleo, etc)
- Develop signature menu with 20-30 rotating meals
- Secure commercial kitchen rental
- Source quality food storage containers in bulk
- Set up subscription ordering system online
- Launch with promotional first week discount
- Partner with gyms and wellness businesses for marketing
Explore More Food & Beverage Ideas
Discover additional business opportunities in this category.
View All Food & Beverage Ideas →