Language Test Preparation Service (TOEFL, IELTS, etc.)
Prepare students for language proficiency exams
Overview
Test prep services generate $100,000-$1,000,000 annually with 70-85% margins.
In 2025, language exams gate educational and immigration opportunities.
Revenue from test prep courses ($300-$2,000 per student), private test prep tutoring ($50-$150 per hour), intensive test prep bootcamps ($1,000-$5,000), online test prep programs and subscriptions, practice test materials and resources, and corporate test prep for employees.
Successful services understand test formats and strategies, provide test-taking strategies and tips, use official practice materials, track student progress and scores, help students achieve target scores, and offer score guarantees when appropriate.
Students applying to universities, immigration, or professional certification as clients.
Marketing through international education, universities and study abroad, test prep expertise, student score improvements, and official test partnerships if available.
Required Skills
- Language Test Expertise
- Test-Taking Strategies
- Teaching & Tutoring
- Test Materials & Resources
- Student Motivation
- Score Analysis
Pros and Cons
Pros
- Students highly motivated to pass tests
- Can charge premium for test prep
- Clear success metrics (test scores)
- Recurring test-taking cycles
- Multiple language tests to prep for
Cons
- Need deep knowledge of specific tests
- Test formats and content change
- High student score expectations
- Competitive test prep market
- Seasonal demand around test dates
How to Get Started
- Build expertise in language tests (TOEFL, IELTS, etc.)
- Develop test prep curriculum and strategies
- Acquire official practice materials
- Market to international students and test-takers
- Teach test prep courses and provide tutoring
- Track student scores and outcomes
- Build test prep reputation and results
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