Rental Equipment Tracking & Management

Rental tracking services generate $150,000-$2,000,000 annually with 65-80% margins.

In 2025, rental businesses need equipment tracking and management.

Revenue from rental management software subscriptions ($199-$2,000+ monthly), GPS tracking for rental equipment ($20-$75 per asset monthly), equipment tagging and setup ($3,000-$50,000), utilization and profitability analytics, rental contract and billing integration, and implementation and training.

Successful platforms track rental equipment availability, manage reservations and scheduling, monitor equipment location with GPS, calculate utilization and profitability, track maintenance and service, and integrate with billing and accounting.

Equipment rental companies and party rental businesses as customers.

Marketing through rental industry associations, equipment tracking and utilization, theft prevention, maintenance tracking, and rental business optimization.