GPS Fleet & Equipment Tracking Service
Track vehicles, equipment, and mobile assets with GPS
Overview
GPS tracking services generate $300,000-$5,000,000+ annually with 60-80% margins.
In 2025, GPS tracking provides real-time asset visibility.
Revenue from monthly GPS tracking subscriptions ($15-$75 per asset), GPS hardware sales ($50-$500 per device), installation services ($50-$200 per install), fleet management software, utilization and mileage reporting, and geofencing alerts.
Successful services provide real-time GPS location tracking, track vehicle and equipment usage, create geofence zones and alerts, monitor driver behavior and safety, provide route history and reporting, and integrate with fleet management.
Construction, delivery, field services, and rental companies as customers.
Marketing through fleet associations, construction networks, theft prevention and recovery, utilization improvement, and fleet management.
Required Skills
- GPS Tracking Technology
- Fleet Management
- Hardware Installation
- Software Platform
- Cellular/IoT Connectivity
- Customer Support
Pros and Cons
Pros
- Recurring monthly tracking revenue
- Hardware sales provide upfront revenue
- Clear ROI (theft prevention, utilization)
- Growing IoT and fleet tracking market
- Multiple industries need GPS tracking
Cons
- GPS hardware and cellular data costs
- Installation labor required
- Hardware failures and support issues
- Competitive GPS tracking market
- Customer churn if not demonstrating value
How to Get Started
- Source GPS tracking hardware and platform
- Develop fleet tracking software and apps
- Build installation and support capabilities
- Market to fleet and equipment owners
- Install GPS trackers on assets
- Provide tracking platform and reporting
- Support ongoing GPS tracking operations
Explore More Asset Tracking & Management Ideas
Discover additional business opportunities in this category.
View All Asset Tracking & Management Ideas →