Brand Protection & Anti-Counterfeiting Service
Monitor and protect brands from counterfeiting and trademark infringement
Overview
Brand protection services generate $150,000-$2,000,000 annually with 75-90% margins.
In 2025, counterfeiting and infringement threaten brands online.
Revenue from brand monitoring services ($500-$5,000 monthly per brand), online marketplace monitoring ($300-$3,000 monthly), infringement takedown services ($200-$1,500 per takedown), social media monitoring, domain name monitoring and recovery, and brand protection consulting.
Successful services monitor e-commerce platforms and marketplaces, identify counterfeit and infringing listings, file takedown notices and complaints, monitor social media for brand abuse, and protect brand reputation online.
Brands, manufacturers, and retailers as clients.
Marketing through brand owners, e-commerce brands, anti-counterfeiting expertise, online marketplace experience, and brand protection results.
Required Skills
- Brand Monitoring
- Online Marketplaces
- Takedown Procedures
- Intellectual Property
- Investigation
- Platform Policies
Pros and Cons
Pros
- Recurring monthly brand monitoring revenue
- Growing counterfeiting problem online
- Help brands protect reputation and sales
- Can serve multiple brands simultaneously
- Leverage monitoring technology
Cons
- Brand monitoring software costs
- Takedown processes time-intensive
- Counterfeiters reappear with new listings
- Platform cooperation varies
- Need scale for good revenue
How to Get Started
- Invest in brand monitoring tools
- Learn marketplace and platform takedown procedures
- Develop monitoring and enforcement processes
- Market to brands and manufacturers
- Monitor online channels for infringement
- File takedown notices and complaints
- Provide brand protection reporting
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